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Stage III Penetration

Finally, since electronic books can be interactive, animated, and vocal they could make serious inroads on fiction. Software publishers like Brøderbund, Voyager, Discis, and Software Mart and computer/entertainment companies like Sony, Philips-PolyGram, Britannica Software, Rand-McNally, and Time-Life are seizing the high ground here, perhaps because traditional publishers lack the expertise, or are not aware of the market.

In October 1991 Voyager introduced interactive forms of Douglas Adams' Hitchhiker's Guide to the Galaxy, Michael Crichton's Jurassic Park, and The Annotated Alice in Wonderland, at $19.95 each. These are the first 3 of Voyager's planned 20 Expanded Book series. Brøderbund's Living Books series are animated children's books scheduled for early 1992 release, the first 3 are: Mercer Meyer's Just Grandma and Me, Jack Perlutski's New Kid on the Block, and Marc Brown's Arthur's Teacher Troubles, at $49.95 each.

Gregory J. E. Rawlins