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The Long Term

In the long term (5 to 10 years), publishers should get out of anything to do with milling, producing, printing, transporting, warehousing, or distributing paper. Which fits in well with current antagonism to deforestation. Publishers with heavy investments in paper and printing will be hit hard. Publishers should develop computer expertise within their electronic subdivision, or form an alliance with a computer firm. Then they should gradually grow their subdivision to take over the backlist of the rest of the company.

Gregory J. E. Rawlins